A win for all!
The Lion’s Share Fund is a pioneering initiative that supports wildlife while elevating brands to resonate with audiences in a more meaningful way – thereby positively impacting the brand’s growth, trust, and profitability.Advertisers win
They become more profitable and are perceived positively.Humans win
We feel good by supporting a business for doing the right thing.Animals win
Their lives and habitats are preserved, enabling them to thrive.
Key benefits for advertisers
When animals thrive, brands thrive.
By partnering with The Lion’s Share Fund, advertisers gain benefits to help their growth and elevate their perception in the consumer’s mind.
Who’s on board?
United Nations Development Programme providing full support as official Co-Founder.
Mars, Incorporated is a founding Partner and the first global brand to sign up.
Full support and backing from the Nielsen network as our information, data and measurement partner.
The leading source of analysis on international business and world affairs; and a media partner.
Award-winning advertising agency Clemenger BBDO is a creative partner.
Australian design firm, creative partner, and the brains behind The Lion’s Share.
Sir David Attenborough, the world’s most beloved naturalist broadcaster, is our Special Ambassador.