Our partners

A win for all!

The Lion’s Share Fund is a pioneering initiative that supports wildlife while elevating brands to resonate with audiences in a more meaningful way – thereby positively impacting the brand’s growth, trust, and profitability.

Advertisers win
They become more profitable and are perceived positively.

Humans win
We feel good by supporting a business for doing the right thing.

Animals win
Their lives and habitats are preserved, enabling them to thrive.

A win for all!

Key benefits for advertisers

When animals thrive, brands thrive. By partnering with The Lion’s Share Fund, advertisers gain benefits to help their growth and elevate their perception in the consumer’s mind.


Who’s on board?


United Nations Development Programme provides full support as  Co-Founder and administers the Fund.


Mars, Incorporated is a founding Partner and the first global brand to sign up.


The largest outdoor advertising company in the world is our out-of-home media partner.


Full support and backing from the Nielsen network as our information, data and analytics partner.

lThe Economist Group

The leading source of analysis on international business and world affairs; and our first media partner.

Clemenger BBDO

Award-winning advertising agency Clemenger BBDO is our creative partner.


Australian design firm, creative partner, and Founder of The Lion’s Share.


Australian design studio and our partner for brand strategy and identity design.

Sir David Attenborough

Sir David Attenborough, the world’s most beloved naturalist broadcaster, is our first Special Ambassador.