Our partners

A win for all!

The Lion’s Share Fund is a pioneering initiative that supports wildlife while elevating brands to resonate with audiences in a more meaningful way – thereby positively impacting the brand’s growth, trust, and profitability.

Advertisers win
They become more profitable and are perceived positively.

Humans win
We feel good by supporting a business for doing the right thing.

Animals win
Their lives and habitats are preserved, enabling them to thrive.

Key benefits for advertisers

When animals thrive, brands thrive. By partnering with The Lion’s Share Fund, advertisers gain benefits to help their growth and elevate their perception in the consumer’s mind.

INCREASE PROFITS
  • Today’s socially-conscious consumer wants to support and do business with purpose-driven brands. As a result, advertisers who “do good” in the world will gain more market share, and hence profitability.
GAIN TRUST
  • Advertisers can gain trust by associating themselves with the established, trusted UNDP brand. Since UNDP is an entity of service and stands as one of the most transparent development agencies in the world, consumers will more readily trust a purpose-driven business who partners with the entrusted UNDP brand.
EASY COLLABORATION
  • The Lion’s Share Fund makes it easy and flexible for advertisers to be part of this initiative. One of the simplest ways for advertisers to partner is by donating a small contribution from their media spend on ads that feature images of animals. This does not require any extra activities from the advertiser. Other fitting partnership arrangements are also possible.

Who’s on board?