The Lion’s Share Fund is a pioneering initiative that supports wildlife while elevating brands to resonate with audiences in a more meaningful way – thereby positively impacting the brand’s growth, trust, and profitability.
They become more profitable and are perceived positively.
We feel good by supporting a business for doing the right thing.
Their lives and habitats are preserved, enabling them to thrive.
When animals thrive, brands thrive. By partnering with The Lion’s Share Fund, advertisers gain benefits to help their growth and elevate their perception in the consumer’s mind.
United Nations Development Programme provides full support as Co-Founder and administers the Fund.
Mars, Incorporated is a founding Partner and the first global brand to sign up.
The largest outdoor advertising company in the world is our out-of-home media partner.
Full support and backing from the Nielsen network as our information, data and analytics partner.
The leading source of analysis on international business and world affairs; and our first media partner.
Award-winning advertising agency Clemenger BBDO is our creative partner.
Australian design firm, creative partner, and Founder of The Lion’s Share.
Sir David Attenborough, the world’s most beloved naturalist broadcaster, is our first Special Ambassador.