Earth is facing its sixth mass extinction: 100,000 species could soon be wiped out. This is reversible. But it feels insurmountable. With optimism in short supply, it’s as if hope itself is endangered. That’s why there’s The Lion’s Share. A simple way to involve the biggest corporations. With your help, we can rewrite the future. Protect the animal kingdom. And give the world that glimmer of hope.
Sir David Attenborough introduces The Lion’s Share
To be successful in the long-term, companies need to take sustainability seriously. One, because supply chains depend on it. Two, because consumers will vote with their feet. And three, because companies are really just collections of individuals. As members of the human race, we need to start dealing with the challenges we face. But governments, companies or NGOs alone are not powerful enough to drive the kind of change that we need to see. The Lion’s Share is a simple easy way to take action in a way that motivates change and brings all of us together.Andy Pharoah
Mars, Incorporated, Vice President of Corporate Affairs, Strategic Initiatives Sustainability
Each year, we lose 10,000 species to extinction – a staggering 1,000 times the natural rate. The Lion’s Share idea is as fascinating as the far-reaching impact it will have. The revenue generated from this ambitious and innovative partnership will make a real and lasting effect on the future of our planet and the animals we share it with.Achim Steiner
Conservatism and consumerism rarely mix. The Lion’s Share is abundant with hope acting as the nexus between the two. It feels like compassion and imagination are sorely missing in the world, and The Lion’s Share is a great example of both working together.Rob Galluzzo
The Lion’s Share Fund, a unique initiative which asks advertisers to contribute much-needed funds to support wildlife conservation and animal welfare across the globe, has won a Grand Prix at this year’s Cannes Lions Festival of Creativity.Read More
The Lion’s Share Fund, a unique initiative which raises much-needed funds to support wildlife conservation and animal welfare across the globe, is taking the fight to preserve the future of biodiversity and wildlife online. At Cannes, the Fund is making an audacious ask to individuals, creative teams and brands to pledge their support by dedicating their Cannes Lion using the hashtag #LionforLions.Read More